4.9 
Hands-on learning, personalized strategies, automation tools & live campaigns. Build skills that brands are hiring for now!
Understand how to create a customised social media strategy for different business networks (Business to Business, Business to Consumer and.....
Understanding the stage of the customer and targeting accordingly to optimise time, efforts and funds is what a good performance marketers d.....
In the current scenario, no business can afford to ignore competitors and social listening across different portals. Every student needs to.....
Importance of automations and interactivity with personalization cannot be understated. Message automation with first name in Meta, scheduli.....
Retargeting custom audience for example website audience with meta pixel, existing Instagram/Facebook audience as per the required filters o.....
Linkedin is one of the most powerful platforms for professionals and business to build online presence, create networks, generate leads for.....
Social media marketing course curriculum is easy to understand with practical implementation suitable for beginners to advance level. From introducing portal dashboard, content creation & distribution, understanding audience behaviour to social media strategy and analytics
From beginners level like creating a facebook account & page; business account and Ad account creation to advanced level Meta campaign management & retargeting ads with custom audience topics are covered.
Chance of Learning from marketing professionals with years of experience who provide onboarding and daily working checklists along with real life case studies.
Earn recognition in industry as webcooks is a reputed and recognized institute due to the professional trainers and outstanding students with the grace of God.
From the day one every student is encouraged to leave the bracket to doer and join thinkers club to excel in career. Every student needs to create social strategy, setting up goals, researching competitors, creating calendars and analysing data to modify strategy and campaigns.
Making and presenting PPTs to explain topics like How helpful is Google Trends? and discussion on topics like How to create a product reel? are part of the syllabus. Students are encouraged to analyse and take valuable takeaways from real brands like The Whole Truth, Swiggy and Nykaa.
Understanding the algorithm of social media platforms, How to connect, interact with audience and personalise targeting data. Quality content creation along with frequency and consistency of sharing content are the key factors to success on social media.
Facebook remains the most dominant social media platform with a massive user base. Module covers from Facebook account creation; identity confirmation; business page creation & optimization; business account creation; sharing posts, reel & stories to ads campaigns setup & analytics .
Instagram is one of GenZ's favourite platforms because of its engaging and visual content. This module covers account setup, profile optimization, converting professionals to understanding Instagram's algorithm and insights. Effectively use Reels, Stories, and carousel posts, hashtags, keywords for engaging audiences is implemented practically .
Pinterest is known as an idea engine.This module includes account creation & optimization, creating pins,idea pins & boards, analytics to track performance along with Pinterest Trends. As one of the most used infographic submission platforms, Pinterest helps businesses to market their products and services visually.
LinkedIn is the leading platform for professionals and business especially for B2B marketing. This module covers creating and optimising LinkedIn profiles and company pages, building professional connections, and publishing thoughtful content to market leaders.
Quora is an online discussion forum where the question-and-answer pattern is followed the most. It helps establish expertise by sharing knowledge and driving traffic. This module teaches account creation, profile optimization, and effective content creation strategies for answering questions, sharing valuable information through posts and getting upvotes. Best answers secures its slot on SERP
YouTube is the world's most loved video-sharing platform. This module covers everything from channel creation, customization, verification to uploading videos and shorts. Students will learn to YouTube seo which includes title & description of videos, creating timestamps or chapters, creating thumbnail, adding cards to last screen, auto sync option for subtitles along with creating playlists & podcasts, posts & polls.
Learn how to create and manage an effective content calendar for consistent posting across social platforms
The importance of influencer marketing has significantly increased in recent years, comparing other marketing strategies. It has become essential to learn how to collaborate with influencers to amplify your brand's visibility. This module covers selecting the right type of influencer—nano, micro, macro, or celebrity—analysing their audience segments and engagement, managing partnerships, and measuring the ROI of influencer campaigns effectively.
Last but not least, content marketing focuses on creating and distributing valuable, easy to grab, problem solving & interactive content across social portals . This module covers content creation strategies, power of copywriting & storytelling, content cocktail (creation & curation), call to action (CTA) and many more.
